Welcome to SAMBA

The Springfield Area Merchants and Business Association is the preeminent organization supporting the growth, development, and success of businesses located in and near Historic Springfield.

SAMBA works to improve our focus area by:

  • Promoting civic pride and awareness of Springfield’s assets, particularly those of the business community, through marketing, fundraising and cultural participation.
  • Recruiting professionals and business owners to open offices and retail establishments in our area to provide a greater range of goods and services and job opportunities.
  • Collaborating with other neighborhood organizations and government agencies on projects designed to enhance the quality of life in our business district and surrounding neighborhoods.
  • Offering educational and networking opportunities to member businesses.

Our Focus Area:

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